The future of mobile marketing: connecting the physical with digital
The Future of Mobile Marketing: connecting the physical with the digital world!
NFC (Near Field Communication) is an exciting technology that brings marketing campaigns around the world to life. Connecting the digital with the physical world, NFC allows you to provide your potential customers with real time information about your products.
Mobile Marketing via Smartphones
Smartphones, which have developed into our most trusted assistant, are sweeping the global market, playing a key role in the lives of most consumers, regardless of age, sex or educational level. That is why they are an essential tool for brands and marketers, allowing them to interact and communicate with consumers. Mobile applications have paved the way for mobile marketing strategies, allowing brands to reach their audiences through branded-apps or other in-app advertising opportunities. A new generation of interactive mobile technologies is coming to the fore, connecting the real with the digital world, through NFC technology.
Tap In to the Digital World
By placing NFC circuits in your products, PaperGo creates a fully sophisticated product combined with an innovative service, to provide an exciting mobile marketing experience. Through the digital world, we give new momentum to the world of advertising, creating new channels of interaction between you and consumers in real time.
Here are 3 reasons why you should invest in NFC technology in 2016.
1. Cross-Selling Opportunities
A simple tap on the customer's smartphone allows you to share promotional or other useful information about your product.
• Video promo of a new product
• Proposals for similar products
• Other points of sale
2. Smart advertising... through digital posters
With a tap on the smart poster, consumers can visit your site, compare prices, view product ratings or reviews, or even share their experience in social media.
3. Boost consumer purchasing behaviour
There are customers who, while buying product X, are also willing to buy products Y and Z. If for example you have a clothes store, you can use an NFC tag to propose your most popular clothes or new trends to your customers. Supermarkets can place a sign with this month's most delicious recipes, to promote their products.
The uses of NFC technology are truly limitless. You can create an entirely new shopping experience, based on real-time consumer behaviours, boosting your corporate image and giving new momentum to the world of advertising and mobile marketing!
Marina Georgakila
PaperGo Account Manager
[email protected]